俄罗斯国际文传电讯社隆重报道淘智网

         中国第一C2C威客网站 - 淘智网CEO龚兵访谈

    By Chen Shasha  文/陈莎莎（音译）俄罗斯国际文传电讯社 中文翻译：淘智网 

北京 12月7日  国际文传电讯社中国报道  中国的电子商务市场是世界上最大也是发展最快的之一。根据艾瑞本周发布的报告显示，在2007年第三季度中国电子商务交易总额达到152.8亿（20.5亿美元），比上季度增长2.46%。

目前，中国的电子商务网站分为三大类：B2B网站，例如阿里巴巴；C2C网站，例如淘宝网；B2C网站，例如卓越、当当。这些网站主要从事实物交易，例如服装和书籍。

然而，今年九月，总部位于深圳的淘智网（tallzhi）将C2C模式向前推进了一步--让用户们交易点子、知识和智慧。这种新的模式叫做witkey（威客），用户可以交换并购买服务和资讯、共享知识和经验，从而节省时间和金钱。

通常，发布在witkey上面的需求一般在搜索引擎上不容易找到答案，而且具有个人特性或专业性。回答问题的报酬一般不多，这笔报酬通过营运witkey网站的公司计算并换算成现金。根据CCID咨询公司的调查显示：去年中国的witkey用户达到60万，今年将达到900万。

淘智网不同于现有的威客网站，在于它可以让用户通过在线门店交易知识。

然而，IntelliConsulting的资深分析师吕伯望指出：这个新的商业模式由于过度依赖交易双方的诚信而比传统意义上的C2C网站更加面临着挑战。他还谈到由于“知识商品”所具有的特性使得网站的标准化存在困难。

本周，俄罗斯国际文传电讯社和淘智网CEO龚兵就这一商业模式以及淘智网面临的挑战进行了访谈。

国际文传电讯社: 是什么促使你创立这个网站？

龚：在我建立这个网站之前，我在宏基作为工程师工作了1年，在TCL作为销售经理工作了4年。由于中国企业员工之间缺乏知识分享文化，我发现企业里存在巨大需求，需要有一个平台能够让人们分享他们的知识和经验。我的一些同事花了大量的时间去结交拥有专业知识的人，以解决他们自身面临的问题。

在2006年12月，我成立了深圳淘智科技有限公司，今年7月，淘智网上线了，并开始了测试。9月份，网站开始了正式的商业化运作。淘智网的目标是构建一个C2C的威客平台，像淘宝卖实物一样去卖虚拟物品。在淘智网上，人们可以建立在线知识店去出售自己的知识和经验，例如翻译和设计技能。

国际文传电讯社:你和其他威客网站有什么不同呢？

龚：实际上，有三种不同类型的威客。第一种是在线社区，通常不叫威客。一般是有人发布问题，其他人去提供答案。这些问题一般都比较容易回答，并且答题者一般也不指望从答题后可以从中获利，例如百度知道的在线社区。

第二种类型例如中国威客网。在这里，网站在线发布任务和需求，并期望拥有相关的知识和社会资源的网站用户能够予以回应，最终，最佳答案的提供者将得到现金奖励。

淘智网类似于第二种类型，但我们是一个C2C平台，在这里，我们的顾客可以通在线即时通讯工具进行讨价还价。人们可以在这里开店出售他们的技能、知识和经验给那些有需要的人。有些人如果换了工作岗位甚至改了行，他们之前的知识和工作经验可能就浪费了，但通过这个C2C的威客平台，他们就可以展示自己的技能并帮助到他人。

国际文传电讯社:你门网站如何盈利呢？

龚：通过淘智网成交的交易，淘智网向卖家收取20%的中介费。我们不依靠广告收入，而和大型门户网站在广告市场竞争也是非常困难的。实际上，大多数威客网站都在使用这种商业模式，并且被证明是非常成功的。我们的目标是明年达到盈亏平衡，09年开始盈利。

国际文传电讯社:知识和思想是无形的，你如何保证知识产品的安全交易呢？

龚：淘智网要求开店的用户必须使用真实姓名，还要上传身份证备案。我们也建立了类似于淘宝的信用机制，每个买家可以对他们在智慧商店获得的服务进行评级，这个评级其他人也都看得到。对于满意度高的店铺，在未来将得到更多的关注。

当交易发生时，我们会进行相关跟进。例如，我们会跟进一个图标设计任务的发布者，看他是否确实收到了完成的作品。

货款通过第三方支付工具来完成支付，包括支付宝、快钱和网上银行。

国际文传电讯社:你们网站现在有多少注册用户？

龚：当前我们开始商业化运作不到3个月。目前注册用户不到2万人，每天页面访问量有2、3万左右。

Interview with Gong Bing, CEO of China''''''''s first C2C witkey site Tallzhi.com

By Chen Shasha

Beijing. December 7. INTERFAX-CHINA - China''''''''s e-commerce market is one of the largest and fastest growing in the world. According to iResearch''''''''s report released this week, the market volume of China''''''''s e-commerce industry reached RMB 15.28 billion ($2.05 billion) in the third quarter of 2007, up 2.46 percent quarter-on-quarter.

Currently, China''''''''s e-commerce Web sites can be divided into three categories - business-to-business (B2B) sites such as Alibaba.com, customer-to-customer (C2C) sites such as Taobao.com and business-to-customer (B2C) sites, such as joyo.com and dangdang.com. The sites are mainly used to trade physical products, such as clothes and books.

However, in September, Shenzhen-based Tallzhi.com put forward a new take on the C2C model by allowing users to trade ideas, knowledge and skills. It is a new form of the witkey ("wei ke" in Chinese) model - Web-based systems whereby users can exchange and purchase services and information, sharing knowledge and experience in order to save time and money.

Generally, requests posted on witkeys are of the type not easily answered on a general Internet search engine and can be of either a personal or professional nature. The requests are usually answered for a small fee that is worked out in points through the company running the witkey Web site itself, which in turn are exchangeable for cash. According to CCID Consulting''''''''s survey, the number of recorded witkey users in China is around 600,000 and is set to increase to 9 million by the end of 2007.

Tallzhi.com differs from existing witkey Web sites in that it allows people to trade knowledge through online stores based on the site.

However, according to Lv Bowang, senior analyst from IntelliConsulting, the new business model faces challenges due to its heavy reliance on honesty between providers and clients, more so than traditional C2C sites. He also said standardizing trading on the site is difficult due to the nature of "knowledge goods".

This week Interfax spoke with Gong Bing, founder and CEO of Tallzhi.com about his business model and challenges facing the site.

Interfax: What led you to launch the site?

Gong: Before I established the site, I worked with Acer as an engineer for a year and with TCL for four years as a sales manager. I found that there was a great demand in Chinese companies for a platform to find new people and make use of their knowledge and experience, as Chinese companies lack a knowledge-sharing culture. Some of my colleagues expended a great deal of time finding people with the expertise needed to solve particular problems.

In December, 2006, I launched the Tallzhi Company, and in June this year, Tallzhi.com began public testing. In September, the Web site entered into commercial use. Tallzhi.com aims to be a witkey C2C platform, trading virtual goods in the same way as Taobao trades real products. On Tallzhi.com, people can open online stores to sell their knowledge and experience, such as translation and designing skills.

Interfax: What''''''''s the difference between you and other witkey sites?

Gong: In actual fact, there are three kinds of witkey Web sites. The first are online communities, which generally are not called witkey, and through which people post questions and others contribute answers. The questions are always simple to answer, and people who answer do not aim to profit from their responses. An example is Baidu''''''''s Zhidao online community.

The second kind is exemplified by China Witkey. There, companies post a query or request online with the hopes that site users with the relevant knowledge and social resources will respond. The person who offers the best solution will be financially rewarded.

We are like the second kind, but we are a C2C platform, where customers can negotiate through our online talk tools. People can open stores here to sell their skills, knowledge and experience to others who need them. Some people change from one industry or job position to another, and then their knowledge of their previous job may go to waste. Through the C2C witkey platform, they can demonstrate their skills and then help other people.

Interfax: How dose your site make a profit?

Gong: Tallzhi.com charges sellers 20 percent of what they earn through the site. We don''''''''t depend on advertising revenue, as it''''''''s hard for us to compete with large online portals in the advertising market. In fact, the same business model has been used by many witkey Web sites and has proved to be successful. We aim to reach break even next year and turn a profit from 2009 onward.

Interfax: Knowledge and ideas are incorporeal. How do you ensure the "safe" trading of such "goods"?

Gong: We ask all people who open stores here to use their true names, and give us their personal ID card numbers. We also follow Taobao''''''''s credit rating model. Each buyer can rank the service they receive from an online store, which other users can see. Stores with high credit ratings will draw more attention in the future.

When a transaction takes place, we will follow it through. For example, we would ask someone who commissioned a logo design to confirm receipt of the completed job.

Money is paid through third-party paying tools like Zhifubao, which is also used by Taobao, 99bill and Chinabank.

Interfax: How many members are currently registered on your site?

Gong: Currently, we have been operating commercially for less than three months, so our number of registered users is only 20,000. We have around 20,000 to 30,000 page views per day.

淘智网    

2007年12月12日